The 'More Than A Game' Campaign utilizes the bold WSU Athletics branding such as the Akerly font family, crimson underlining, and leather textures to convey the 'Cougs vs Everybody' mentality. These styles perfectly represent the spirit of the community and are used in various digital formats shown below to promote donations towards supporting Washington State University's student-athletes. I created the visual identity and graphics for this campaign throughout summer 2024.
